What is Mailcoach?

Mailcoach Self-Hosted is a Laravel email marketing platform you run on your own infrastructure. It covers marketing campaigns, automated drip sequences, and transactional emails. Capabilities include contact segmentation and tagging, A/B split testing, multiple editors (Markdown, HTML, visual), analytics with open and click tracking, GDPR compliance, and a developer-friendly API with Laravel and PHP SDKs. You supply your own email delivery service from a range of supported providers. A paid license (single domain or unlimited domains) includes one year of updates. Install via Composer as a standalone Laravel app with built-in auth or as a package in an existing Laravel project. Requirements: PHP 8.3+, Laravel 11.28+, Redis, MySQL 8.0+, and Laravel Horizon for queues.

Should you self-host Mailcoach?

Mailcoach scores 52/100 on selfhost.directory (how scoring works) and ranks #49 of 106 in Email. It has 409 GitHub stars.

It shipped 4 stable releases in the past year. The latest, 10.0.0, came out on 9 March 2026. New versions land roughly every 4 weeks.

Setup is advanced: plan for several services and some ongoing maintenance. It is written mostly in PHP.

Its closest alternative on selfhost.directory is Mautic (76/100, 10 857 stars). It scores higher overall, so compare the two before you pick. See Mailcoach vs Mautic side by side.

Features

Analytics
Bring your own email provider
CSV/Excel import
Double opt-in
Email automations
Email campaigns
GDPR Compliance
Multiple email editors
Newsletter archive
REST API
Segmentation and tagging
Split testing
Subscription forms
Transactional Emails
Webhooks

FAQ

Do you offer refunds?

Yes, a 10-day money-back guarantee is offered.

Is support included?

Support is best-effort; for guaranteed support, use the SaaS offering instead.

Can we white label or resell Mailcoach?

Yes, with the Unlimited domains license you can integrate Mailcoach into your own application, provided your primary product is not email marketing.

Can we buy a single copy of Mailcoach and run it in multiple places?

Only with the Unlimited domains license. The single domain license allows only one production install.

Is the fee just once?

You get access to updates for a full year. After that year you can choose to renew your license when you want. If you're satisfied with the current version, you can use Mailcoach forever.