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KeilavsMailcoach

Two self-hosted Mailchimp alternatives, compared on the numbers selfhost.directory tracks live: score, popularity, release cadence and setup effort.

KeilaMailcoach
Score59/10052/100
Rank in category#28 of 106 in Email#49 of 106 in Email
GitHub stars2 256409
Stars, last 30 days+38—
Stable releases, 12 months94
Latest release0.30.3 · 6 Sept 202610.0.0 · 9 Mar 2026
SetupModerateAdvanced
Official Docker imageYesNo
LicenseAGPL-3.0—
Main languageElixirPHP

Which one should you pick?

Keila scores 59/100 against 52/100 for Mailcoach, so it is the safer default.

Keila ships more often: 9 stable releases in the past year, against 4 for Mailcoach.

If you want the quickest setup, Keila is easier to run; Mailcoach needs more configuration.

Keila is growing faster right now (+38 stars in 30 days).

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